Jacques Lacloche, son of Jacques, one of the four brothers of Lacloche Freres, revived the fine house in 1933. He dared to bring modern design and a touch of whimsy that emerged in the jewelry of the 1940s and 50s, including Les Saisons, gold female figural pins that each depict a different season. Another whimsy series would be this duck pull toy and a rolling horse scooter. By the late 60s Jacques abandoned jewelry to establish himself as a gallerist in Paris dealing in modern design. L'Ecole des Art Joailliers of Van Cleef & Arpels held an exhibition in the winter of 2019 on occasion of the publication of a complimentary book Lacloche Joailliers by Laurence Mouillefarine.