The “Bearfoot Negroni Bear” is a collaboration between The Rake and Ralph Lauren. Wei Koh, the purveyor of The Rake and Revolution magazines is as legendary for his love of the Negroni as he is with his love of dressing up. This watch was designed to bring a playful feeling to having a drink while dressed up formally. The Negroni red “5” indicates Wei’s philosophy that one can drink anytime during the day as it’s “always  5 o’clock somewhere”.