Chopard's Happy Sport Collection
In 1993, Chopard's now co-president and artistic director Caroline Scheufele sought to revitalize their women’s watch department. She was inspired by Chopard designer Ronald Kurowski’s Happy Diamond concept but transformed it into a stainless-steel wristwatch. Scheufele “really wanted something with a bit of sparkle that you could wear around the clock… so if there was no time to change, you’d already be somewhat dressed up with little diamonds dancing on your wrist.” The resulting collection, named Happy Sport, was quirky, beautiful, and an immediate success, catapulting Caroline to the head of the family-run business.
Happy Sport is often credited with putting ladies watches on the map and the importance of the collection cannot be overstated, as it was one of the first uses of diamonds in a stainless-steel woman’s wristwatch. Over the next twenty-five years, the Happy Sport line brought about many triumphs for Chopard including some hugely complicated wristwatches such as the Happy Sport Tourbillon and the Happy Sport Metiers d’Art. Chopard’s icon status within the world of women’s timepieces is due in large part to Scheufele’s Happy Sport collection. Beyond a fashion brand or a jewelry atelier, it helped to cement Chopard’s place as a horological powerhouse.