The Rolex name is synonymous with quality watches that have pushed limits in watchmaking. The name gained recognition in 1926 with the first waterproof wristwatch the “Oyster” and in 1927, with genius marketing efforts, the “Oyster” crossed the English channel on the wrist of swimmer, Mercedes Gleitze, to prove its worth. Next came the innovation of the perpetual rotor, which senses ever so slight wrist movement, to keep the self-winding watch running. Rolex has continuously showcased superior timekeeping performance, stacking itself up against the world’s greatest adventurers, athletes, and explorers.