Keith Haring's Pop Shop

Art for the Masses

Before expansive museum gift shops or artist merch, there was Keith Haring’s Pop Shop. The Pop Shop opened its doors in 1986 in Manhattan and grew out of Haring’s belief in, and insistence on, the accessibility of art to everyone. By that time, he was an international star whose works were selling for tens of thousands of dollars, but in keeping with his egalitarian approach to art, he stated the philosophy behind the shop as wanting to “continue this same sort of communication as with the subway drawings…I wanted it to be a place where, yes, not only collectors could come, but also kids from the Bronx.” 

Original Pop Shop ceiling installed in the New York Historical Society's lobby

Visitors entered a space covered floor to ceiling in Haring’s signature graphic designs, and could buy a range of items from buttons to shirts, posters to stickers, and even smiling penises encouraging safe sex. The shop was such a huge success that he opened one in Tokyo in 1987, which closed the following year. The New York shop outlived Haring, operating until 2005. Its original ceiling was donated to the New York Historical Society where it hangs in their lobby still accessible to the masses just as Haring would have wished.

Art is for everybody.

Keith Haring

Keith Haring

Keith Haring was born in 1958 in Reading, Pennsylvania. From a young age he enjoyed drawing, especially Disney characters and other cartoons. He initially wanted to become a commercial artist but after a year at the Ivy School of Professional Art in Pittsburgh, Haring dropped, moved to New York City and enrolled in the School of Visual Arts (SVA). Haring immediately felt connected to the thriving alternative arts scene happening downtown in the late 1970s and became friends with Jean-Michel Basquiat and Kenny Scharf.

Inspired by the ideals of “art as life” and moving the art experience out of galleries and into the streets, Haring’s first major works were his subway drawings. Haring produced over one hundred of these public works between 1980 and 1985, integrating his now-iconic exuberant, cartoonish outlined figures into everyday public space in a way that directly engaged its viewers. Haring recalled that the most important aspects of these works was the immediate engagement people had with them, asking him “what does it mean?” and giving him feedback that he’d then incorporate into future drawings. In this way, these works became reflections of the people who viewed them, responsive to and in dialogue with their environment. These works quickly garnered the attention of tastemakers in New York and his first solo exhibition was held at Westbeth Painters Space in 1981 and a celebrated show debuted at the high-profile Tony Shafrazi Gallery in New York the following year.

Throughout the 1980s, Haring was committed to democratizing the art experience and along with paintings, he also created theater sets, billboards, murals, advertising campaigns and even a line of Swatch watches. In 1986 he opened the Pop Shop in SoHo, selling apparel, posters and toys bearing his drawings. This was a controversial move, as many galleries criticized Haring for “de-valuing” the art object while others, such as Andy Warhol, championed Haring’s insistence on making art accessible and affordable. Pop Shop was highly influential to contemporary crossovers of art and merchandise that are now so dominant, as in the work of Jeff Koons, Yayoi Kusama, KAWS, Shepard Fairey and Takashi Murakami.

In addition to this ideology of accessibility, Haring was also very socially engaged and used his striking imagery to promote awareness of various political and social campaigns. His many notable public works included a mural on the western side of the Berlin Wall, the Crack is Wack mural in New York, and a mural for the 100th anniversary of the Statue of Liberty in 1986. Haring was diagnosed with AIDS in 1988 and used his presence in the arts community to raise awareness of the crisis. In 1989, a year before his death, he established the Keith Haring Foundation, whose mission is to raise funds for AIDS organizations and children’s literacy and arts programs.

Since his death in 1990, Haring has become one of the most widely-recognized and celebrated artists of the 20th century, priming the path for the rise of graffiti and street art in the 21st century and a socially-conscious approach to talking about sexuality, intimacy and visibility through public art. Famed New York gallerist Jeffery Deitch asserts that Haring made “works that can hang in museums alongside masterpieces…and hold their own as art-historically important pieces,” expressly because they embrace and engage popular culture with an immediate and dynamic visual language that celebrates the joy and chaos of our society.

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