The Rolex name is synonymous with quality watches that have pushed limits in watch making. The name gained recognition in 1926 with the first waterproof wristwatch the “Oyster” and in 1927, with genius marketing efforts, the “Oyster” crossed the English channel on the wrist of swimmer, Mercedes Gleitze, to prove its worth. Next came the innovation of the perpetual rotor, which senses ever so slight wrist movement, to keep the self-winding watch running. Rolex has continuously showcased superior timekeeping performance, stacking itself up against the world’s greatest adventurers, athletes, and explorers.
While pushing boundaries in time keeping has been a priority at Rolex, design is never sacrificed. The Rolex watch band adheres to both form and function priorities. At Rolex, the band, is referred to as a bracelet. The three most iconic designs are represented in this Summer jewels and watches auction.
The “Oyster” bracelet, designed in the 1930s, comprises three flat links. The “President” bracelet, made of three arched links has a rounder profile and was designed in 1956 for the Day-Date and certain Datejust models. The “Jubilee” bracelet, rounded like the “President”, features a five-piece link for the Oyster Perpetual Datejust watch.